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Getting Your Website To Rank On Local Search Results (SERPs)

Getting Your Website To Rank On Local Search Results (SERPs)

You may have studied up on all the standard SEO practices, and even tried implementing as many as you could manage, but your still not ranking high enough in Google’s local search results pages. Don’t worry, there are few practices you can enact in order to begin seeing your webpage rank where you would like to see it, and where your page will receive the most relevant traffic to your business or service. First, we will cover a few of the basics, then we will offer a few higher level marketing tips to help you achieve the desired results you are looking for.

 

The Basics

To start with, you need to make sure that you have the basics down pact. For example, does your name, address and phone number (aka NAP) appear the exact same in every single place it appears, across every listing site and profile you have created?

Even the littlest changes can alter your ranking by Google, because the algorithm will see different contact or identifying information relating to your webpage and think that it is sloppy, or worse for your ranking, inaccurate information. So you should spend a few minutes checking to make sure that everything is the exact same everywhere that you can find your identifying info all over the web, not just on your own page.

Something simple like just using a different abbreviation, like using # in one place and suite or ste in another, can have dire consequences on your rank, and when you are trying so hard to achieve higher levels of traffic creation- it’s like shooting yourself in the foot.

 

No Empty Spaces

Next, it is important that the profile you are trying to get seen more is complete and full, with every bit of information that it needs in order for Google to consider it totally complete and accurate. Even the more specific information areas should be filled in.

If you don’t sell anything but there is a “products” category, instead of leaving it blank, come up with a creative way to reiterate the service that your business offers into something to fit the empty slot. For example, if you have a house cleaning service then you more than likely are not selling any products, but you could enter something like “sanitary environment” or “COVID-19 destroying cleaner,” into that products listing empty space.

Just make sure you are leaving nothing blank, and if you’re really talented at SEO, you will find a way to slip your target keyword or keyword string into more places, or you can grab hold of other strings closely related to yours at this time.

 

Google My Business Profile

The most important factor in getting your website to rank in local search results pages, is to make sure that your profile in Google My Business (aka GMB) is complete and 100% accurate, down to the smallest details- like your business hours, for instance. There are some great local SEO guides that show you exactly how to do it.

This is because not only will your business gain legitimacy in Google’s eyes by having complete information that it can rank you on, but it can affect other areas of your SEO campaign. Areas such as online reviews, even reviews on alternate platforms like Yelp! Or Facebook that can all have an effect on your overall ranking position.

 

A Strong Presence

While we are on the topic, you should be working to create an positive online presence for your business’ webpage, by responding to every single review you are lucky enough to generate. Even a polite response to the most negative of reviews can not only remove a large portion of the negative impact that particular review may have had on new potential customers, but you can also show that your company cares about all of it’s visitors.

A well written polite reply will show Google that you handle business in a responsible way; which will then gain you some credit towards higher rankings in the future, so always respond to your business or webpages reviews.

 

Be Original

Some final points to consider, when attempting to gain ranking status, is that all your content is original and not duplicated, even just to other places on your own page. You should always make sure that everything is totally unique. If you create two landing pages, one for each of two different keyword strings for example, you should not make them mirror copies of one another.

Say that you are wanting to convert traffic from either one to gain the same exact outcome, you will need to make each page totally different than the other, even changing images and all other content; everything should be 100% unique, original, and all your own.

This requires more investment on your behalf: in time, energy, and concentration, but you can trust and believe that taking an extra 20 or 30 minutes when making these pages, will actually create a positive influence on Googlebot’s opinion of your website and will ultimately will improve your chances of ranking at a higher level. The only thing that should always be an exact copy across multiple locations on the web is the aforementioned NAP info.

 

Baby Steps Achieve Success

So as you can see, there are many small, simple, fine tuning improvements you need to make in order to achieve the local SEO success you are seeking. If you want to reach into that always elusive top five local search results page rankings range, you will need to have every finite detail properly filled out and in the proper placement, and these are a few changes you can make to achieve your goal of being at the top of the results for your chosen keyword(s).

Just keep trying to fine tune the details, until you reach the desired result, and then remember what you changed most recently so that you will have that unique insight into what Google considered last time when choosing to advance you in it’s rankings. For your future reference, and so you will have that edge over your competition as you all attempt to fight your way to the top.

Best Tools For Doing Manual Marketing Outreach

Best Tools For Doing Manual Marketing Outreach

When we compare impactful industries today, the field of digital marketing has arguably had the fastest and most impactful rise to the top. The rise of this field has been a direct result of the continuous growth of the internet and other technological advancements. With the internet itself showing no signs of slowing down, digital marketing strategies are becoming more important every year.

Needless to say, this field has far exceeded any initial expectations it had since its initial creation. To give some perspective on how far digital marketing has come, the field has grown big enough to branch out into smaller niche strategies including organic search, paid advertising methods, and influencer marketing. Of these smaller but powerful strategies, influencer marketing has grown in its own right in ways no one expected. This stems from the rise of social media and its power to grow and market businesses. Because of this, manual marketing research tools are also becoming more important in the field – unless you wanna outsource your guest posts to a SEO agency. These tools were put in place to create faster and more efficient communication between influencers and businesses. In a way, this tool has become a bridge between the two that allows for benefits such as cost-effective promotional marketing methods, product research, and other similar business advantages.

With influencer marketing slowly becoming the go-to method of promoting a product or service, it’s not a far stretch to say that manual marketing tools will one day be a necessity for all businesses. With this in mind, let’s go over some of the best SEO tools for doing manual marketing research.

 

Buzzstream

As opposed to simply being an outreach tool, the Buzzstream tool is also a popular choice because of its discovery and research capabilities. It allows for productive communication with influencers by allowing the user to manage their relationships. This is done through methods such as niche-specific searching, influencer conduct research, and a large database to choose from. Buzzstream also adds attention to detail with small features such as social media engagement and save features. Overall, these features go a long way in saving valuable time for an owner and their business.

 

Upfluence

Instead of heavily relying on research strategies, the Upfluence manual marketing tool focuses on influencer relationship building. This has proven to be an effective strategy for this platform with more tools making their version of it. As far as how Upfluence influencer outreach works, it mainly focuses on adding personalized touches including email templates, guest blogging, and marketing campaigns. That said, it does hold its own when it comes to its research capabilities. The Uplfuence tool has a unique way to help find influencers with add-ons such as location targeting, niche targeting, and personal information targetting as well.

 

Ninja Outreach

More than anyone else, the Ninja Outreach tool was uniquely designed for bloggers. With features such as customizable personal outreach templates and email tracking, Ninja Outreach also gives users a world-wide database to find the best influencer for their business. Even better, all of these features can be left alone to run automatically after filtering the database research system. In other words, it finds the best fits while you work on growing your business in other areas. In addition to that, it also allows for specific ways to organize any data received. This contributes to saving lots of time from making simple changes.

 

Pitchbox

Another marketing outreach tool that focuses on relationship building with influencers is Pitchbox. Pitchbox allows for quick and easy access to influencers by eliminating all the unwanted technical research features that only slow the research process down. Instead, it allows the user to find relevant niche opportunities through engaging and connecting with influencers. Specifically, some of it’s best prospecting features include searching through website URL’s, social media profiles, and personal contact information. That said, perhaps the most popular feature it has is its systematic approach of securing an influencer. This is accomplished through a series of six steps that anyone can follow to get the best fit.

 

Group High

To begin with, the Group High marketing outreach tool has one of the largest targeted databases of influencers to choose from. This saves lots of time without having to make any specific adjustments. Specifically, users can select from over 15 million active blogs that can be narrowed down further with content and research specific filters. One unique feature that it has is the ability for users to import their list of influencers for even faster results. Also, with the ability to track and organize information, the Group High outreach tool ends up being one of the most well-rounded tools on the market.

 

Prospect.IO

Going away from the traditional selling points of other manual marketing outreach tools, the Prospect.IO tool makes a name for itself by focusing on sales through contact. In a nutshell, this strategy allows the user to narrow down their searches to the most sales-ready influencers on the market. That said, this tool is best used as a way to find personal contact information. While it might seem insignificant, this capability is one of the most important strategies as it allows users to send the most relevant and personal outreach while keeping personal and business boundaries in mind.

 

BuzzSumo

Yet another well-rounded marketing outreach tool is the BuzzSumo tool. Apart from its outreach abilities, it has capabilities including blog post research, content performance analysis, and social media integration. With its marketing outreach capabilities, it allows users to find the most relevant influencers through ultra-specific filters such as influencer brand connections and social shares. Overall, it is a popular choice because of its friendly user interface. No matter how big or small your business is, there is a way to benefit from this tool in one way or another.

 

Tomoson

Perhaps the most interesting research outreach tool is Tomoson. It stands apart in the way it focuses on keywords as a way to find relevant influencers. Depending on your keywords, different specific outreach opportunities are presented to find the best fit. It gives user different metrics to analyze including website visitors, social media engagement, and completion percentage for even more accurate influencer connection. More than anything else, it’s the ability to help users conduct blogger research through its built-in audience is the reason this tool is growing in popularity.

 

InkyBee

No matter how good a tool’s research or outreach strategies are, poor platform service can derail any progress made. This is one of the reasons InkyBee is growing on more influencers and business owners. On both the research and outreach side of things, InkyBee provided top-notch service through targeted campaign strategies, blog discovery features, and other similar benefits. It’s automatic features also allow much of the dirty work to be left on autopilot while you work on other areas.

 

Klear

Last but not least is the Klear outreach tool. More than anything, this tool focuses on relevancy. This includes providing accurate and specific results through a unique three-step approach. With this approach, users are given access to thousands of niche-specific influencers to connect with a method that saves lots of valuable time and money.

How to Rank Your Website Today?

How to Rank Your Website Today?

A lot of companies today are using local SEO in order to market their website. Over the years, SEO has evolved. Gone are the days when backlinks where the ones that can dictate the rank of your website. Nowadays, you need to focus on different things. One, you have to make sure that the content is useful to your readers. As rule of thumb, you want to make content that is long. In addition to this, when it comes to your website’s design, you want it to be fit smaller screens. A mobile-friendly design is a game changer because it allows users to access your website properly.

You will also need to take a closer look at your titles these days. During Valentine’s Day, there were experts who noticed some changes in ranking. It may have signified that Google updated their algorithm. It has been noticed that titles have become important for Google lately in order to determine the relevancy of your title to what the user is searching. Also, keyword density is given special attention by the algorithm.

Given these tricks, you will be able to make your website rank better. Remember that 8 out of 10 people who are using Google don’t even make it to the second Google search result pages. That means that you have no other choice but to rank.